Cookie Policy
Last updated: February 2026 · Consent Policy v2.0
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, keep you signed in, and understand how you interact with the content.
We also use similar technologies such as localStorage (browser storage that persists between visits) for certain functional features.
Why We Use Cookies
- Authentication: To keep you signed in securely across pages.
- Preferences: To remember your language, location, and zodiac sign choices.
- Analytics: To understand which pages are most visited and improve the experience.
- Security: To protect against spam and abuse via reCAPTCHA.
Cookie Categories
We group cookies into four categories. You can manage your preferences at any time using the privacy settings button.
Essential — Always Active
Required for the website to function. Cannot be disabled.
| Name | Purpose | Expiry | Storage |
|---|---|---|---|
| token | JWT authentication token for logged-in sessions | 7 days | Cookie |
| ac_consent | Stores user cookie-consent preferences | 365 days | Cookie |
Functional
Remember your preferences like language, location, and saved birth details.
| Name | Purpose | Expiry | Storage |
|---|---|---|---|
| panchang_location | Saved location for Panchang/Vedic Calendar widgets | Persistent (localStorage) | localStorage |
| horoscope_rashi | Saved zodiac sign selection | Persistent (localStorage) | localStorage |
| ac_language | User language preference (en / hi / mr) | Persistent (localStorage) | localStorage |
| astro_cosmic_kundli | Temporary kundli data for anonymous users before account creation | Persistent (localStorage) | localStorage |
| ac_popup_paused_until | Timestamp until which WhatsApp popup is paused | Persistent (localStorage) | localStorage |
| ac_popup_count | Count of times floating popup was shown | Persistent (localStorage) | localStorage |
| ac_popup_last_shown | Timestamp of last popup display | Persistent (localStorage) | localStorage |
| ac_popup_topic_index | Rotating topic index for popup content | Persistent (localStorage) | localStorage |
Analytics
Help us understand how visitors use our website to improve the experience.
| Name | Purpose | Expiry | Storage |
|---|---|---|---|
| page_views (server-side) | Server-side page view counting for admin dashboard | N/A (database) | database |
| chatbot_logs (server-side) | Chatbot interaction analytics for conversion tracking | N/A (database) | database |
Marketing
Used for ad targeting and measuring campaign effectiveness.
Third-Party Services
We use the following third-party services that may set their own cookies or collect data:
| Service | Category | Purpose | Privacy Impact | Loading |
|---|---|---|---|---|
| Google Fonts | essential | Loads Yatra One & Saira typefaces | Low — Google sees visitor IP for font requests | Always loaded |
| Google reCAPTCHA v2 | essential | Anti-spam protection on consultation and registration forms | Medium — Google tracking cookies may be set | Always loaded |
| Google OAuth | essential | Google sign-in for user authentication | Medium — Google identity cookies loaded globally | Always loaded |
| Google Analytics (GA4) | analytics | Website usage analytics and conversion tracking | High — full user behavior tracking | After consent |
| Facebook Pixel | marketing | Ad conversion tracking and retargeting | High — cross-site tracking | After consent |
How to Manage Your Cookie Preferences
- Cookie Banner: When you first visit, a banner lets you Accept All, Reject Non-Essential, or Customise preferences.
- Settings Button: Click the privacy shield button in the bottom-left corner to change your preferences at any time.
- Browser Settings: You can also configure your browser to block or delete cookies. Note that this may affect site functionality.
Withdrawing Consent
You have the right to withdraw your consent at any time. To do so:
- Click the privacy settings button and choose "Reject Non-Essential"
- Clear cookies from your browser settings
- Contact us at privacy@astrochitra.com
Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
Legal Basis
Our use of cookies is governed by:
- EU GDPR — General Data Protection Regulation (Art. 6, 7, 13)
- ePrivacy Directive — Cookie consent requirements
- India DPDP Act 2023 — Digital Personal Data Protection Act
- Google Consent Mode v2 — Integrated for privacy-safe analytics
Our Commitment
We respect your spiritual journey and never sell personal data. Your birth details and chart preferences are stored only with your explicit consent and are never shared with third parties.
Contact Us
If you have questions about our use of cookies, please contact:
AstroChitra Privacy Team
Email: privacy@astrochitra.com
Website: Contact Form
